1 – Wait... am I an entrepreneur?
Happy Women’s Entrepreneurship Day.
November 19 is a day to celebrate women building businesses around the world.
And me?
Well… I guess I’m one of them. Kind of.
By day, I’m a freelance marketer — supporting other brands with their social media and e-commerce.
And on the side (sometimes very on the side), I run Umah Decor — a slow-paced, soul-fueled brand inspired by my love for Bali, craft, and artisans.
When I get an order, an inquiry, or there’s a local market coming up, I drop everything and give it my all.
But honestly? There are weeks where Umah moves slowly — and that’s okay.
If you have a side business, you probably know the feeling.
Client work is always louder, more urgent. Umah is quieter — but still here.
Still mine.
And even if I’m not pitching investors or scaling fast, I do run a small business.
I make decisions. I collaborate with artisans. I sell things.
I design my life around this brand — and the others I support.
So maybe I am an entrepreneur.
Just not the kind that wears heels or says “scale” every other sentence.
2. What if women had designed the world? (I asked ChatGPT.)
This question had been swirling in my mind lately.
So I asked ChatGPT:
“What might the world look like if civilization had been designed through feminine values rather than masculine dominance?”
Here’s what came back — and honestly, it made me want to cry a little (in a good way):
🌙 Time would flow cyclically, like the moon — not in a straight line toward conquest.
🫶 Leadership would be collaborative, intuitive, and community-led.
🌾 Care work, emotional labor, and slowness would be respected.
🕊 Peace and dialogue would be prioritized over competition.
🏡 Homes would be sacred, designed for rest and restoration.
🌀 Growth would be circular and regenerative — not always bigger, but deeper.
Reading this felt like reading the life I’m trying to build —
with Umah Decor, with my schedule, with how I interact with people.
Maybe I’m not crazy.
Maybe I’m just… a time traveler from the version of Earth women could have designed.
3. Living on a 28-day cycle (the moon, not the calendar)
I’ll be honest:
I haven’t fully mapped my life or business to a 28-day moon cycle.
But lately, I’ve been intrigued by the idea.
Because let’s be real — the standard productivity model (work hard 24/7, rise-and-grind, perform consistently no matter what) is… not it.
If I were to live on a 28-day cycle like the moon (or like my menstrual cycle), here’s what that life might look like:
🌓 Week 1: New Moon – Rest & Reflect
→ A time to journal, nap, say no to Zoom, and stare at the ceiling (on purpose).
🌔 Week 2: Waxing Moon – Vision & Action
→ Planning, vision boards, inspired Instagram posts, and bold to-do lists.
🌕 Week 3: Full Moon – Launch & Connect
→ Reaching out, filming, collaborating, sharing your light (and maybe some spicy opinions too).
🌗 Week 4: Waning Moon – Release & Restore
→ Editing, decluttering, simplifying, and forgiving yourself for that weird typo you made in an email.
Wouldn’t that be… kind of amazing?
A world where we don’t shame ourselves for ebbing and flowing — but honor it instead.
I think I’d like to try it someday.
4. Business as community, not conquest
When I started Umah Decor, I wasn’t trying to “dominate a market.”
I just wanted to share beautiful, handmade items made by people I admire — and to do it in a way that feels respectful, ethical, and sustainable.
To me, business isn’t about scaling fast.
It’s about scaling deep — into relationships, shared values, and quiet impact.
I don’t want to compete.
I want to co-create.
I want to build something that feels like a community.
That might not be every investor’s dream. But it’s mine.
5. A gentle kind of entrepreneurship
If women had designed the world, maybe things would feel slower. Softer.
There’d be more potlucks and fewer power plays.
We’d lead with intuition, not ego.
And taking a nap wouldn't be a guilty pleasure — it’d be a strategic decision.
That’s the kind of world I want to live in.
And maybe — just maybe — we’re already building it.
6. To my fellow quiet builders…
If you’re a woman building something small, something handmade, something from the heart —
you’re not “less than.”
You’re redesigning the world, in your own beautiful way.
Whether you’re just starting or 10 years in,
whether you call yourself a “founder,” “freelancer,” or just “figuring it out” —
you belong.
November 19 is Women’s Entrepreneurship Day.
Let’s celebrate not just what we’re building —
but how we’re choosing to build it.
Not by force.
But by care.
Not in straight lines.
But in cycles.
🌕✨ Happy Women’s Entrepreneurship Day.
From one not-so-big (but very real) female founder, with love.
